lol押注正规app-iPhone 6s首周末销量破纪录 中国贡献大

2021-09-27 06:04:23 文章来源:lol押注正规app   浏览次数 339

苹果(Apple)惊人的iPhone发卖没有显现放缓迹象——最少从首个周末的销量来看是如许。

本周一,苹果公司暗示,新的iPhone 6s和6s Plus从上周五最先发售以来共卖出了逾1300万部,创下了首个周末的发卖记实。客岁iPhone 6和6 Plus的首个周末销量为1000万部。

新iPhone销量增加的主要缘由,多是其首发市场的转变。iPhone本年的首发市场包罗十几个国度和地域,此中就有苹果最年夜的市场之一中国。客岁,中国不在iPhone的首发地域名单中,仿佛是由于装备那时没有取得中国监管机构的核准。

BTIG研究公司(BTIG Research)阐发师沃尔特·皮西科(Walter Piecyk)暗示,将中国插手首发地域名单使得初始市场范围增添了一倍多。穴鸟研究公司(Jackdaw Research)的首席阐发师简·道森(Jan Dawson)暗示,他也认为首个周末的销量会跨越客岁,由于与前一代产物比拟,新iPhone从预定到发卖相隔的时候要长一些。

这一发卖数据稍微跨越了华尔街的一些猜测。FBR本钱市场公司(FBR Capital Markets)阐发师丹尼尔·艾夫斯(Daniel Ives)估计苹果在开售周末会卖出1300万部手机,他暗示,华尔街认为苹果会售出年夜约1200万部。派杰投资研究公司(Piper Jaffray)阐发师基尼·蒙斯特(Gene Munster)估计销量在1200万至1300万之间。

首个周末的发卖数字在必然水平上反应了对iPhone的整体需求,是一个主要的权衡尺度,由于iPhone为苹果带来了年夜部门收入。最初的发卖状态也预示着新款iPhone智妙手机在年关沐日季的表示会有多好。对小我消费品公司而言,年关沐日季凡是是最主要的发卖时段。

瑞银(UBS)估计,苹果在本年第四时度将会售出7840万部iPhone,比客岁增添400万,而FBR本钱市场猜测,iPhone的销量将会到达7700万部。

周末时代,人们在一些苹果商铺前露营,以便买到新款iPhone。这一潮水已酿成了某种传统。为了削减漫长的列队等待时候,苹果让顾客在网上预约,选好前去商铺拿手机的时候段。

艾夫斯暗示,他周五去了位在曼哈顿第五年夜道的苹果商铺,看到年夜约1100名顾客列队期待在上午8点的预约时段,还500多名未经预约而来的顾客,这比他客岁见到的人多。

在位在洛杉矶格鲁夫购物中间的苹果商铺,顾客们在华氏90度(约合32摄氏度)的高温下列队等待获得本身的新手机。商铺员工分发了免费的瓶装水、可沛利(Capri Sun)饮料、生果燕麦棒,并供给年夜型遮阳伞。

接近薄暮时分,主演《欢喜合唱团》(Glee)的电视明星莱亚·米歇尔(Lea Michele)来到格鲁夫取走本身的手机:苹果新推出的玫瑰金iPhone 6s Plus。(中国进出口网)

Apple’s iPhone juggernaut is showing no signs of slowing down — at least wher first-weekend sales are concerned.

On Monday, Apple said it had sold more than 13 million new iPhone 6s and 6s Plus devices since they became available for sale on Friday, a record for first-weekend sales. That was up from the 10 million iPhones sold last year during the first weekend that the iPhone 6 and 6 Plus were sold.

Any increase in sales was most likely helped by the geography of the markets wher the new iPhones became available. This year, the iPhones went on sale in a dozen countries and territories, including China, which is one of Apple’s biggest markets. Last year, China was not among the countries that sold the iPhone on the first weekend, apparently because the devices had not received approval from Chinese regulators.

Adding China to the product introduction more than doubled the initial market size, according to Walter Piecyk, an analyst at BTIG Research. Jan Dawson, the chief analyst at Jackdaw Research, said he also expected first-weekend sales to be higher than last year because the period for ordering the new iPhones before their sale date was longer than that for the previous generation of the device.

The sales numbers slightly outpaced some Wall Street estimates. Daniel Ives, an analyst at FBR Capital, projected that Apple would sell 13 million phones on the opening weekend, and he said that Wall Street had expected that Apple would sell about 12 million. Gene Munster of Piper Jaffray had predicted sales of 12 million to 13 million.

First-weekend sales help indicate overall iPhone demand, an important measure given that the device accounts for the majority of Apple’s revenue. The initial sales also are a marker for how well the new smartphones may do during the end-of-year holiday season, which is typically the most significant sales period for consumer product companies.

This year, UBS estimates that Apple will sell 78.4 million iPhones in the December quarter, up four million from last year, while FBR predicts the sale of 77 million iPhones.

Over the weekend, people camped out in front of some Apple stores to buy the new iPhones, a trend that has become something of a tradition. To cut down on long wait times in line, Apple let people sign up online for time slots during which to pick up their phones in stores.

Mr. Ives said he was at the Apple store on Fifth Avenue in Manhattan on Friday, wher he saw about 1,100 customers in line for the 8 a.m. appointment slot and 500 more people walking in without appointments, which is more than he saw last year.

At the Apple store in the Grove mall in Los Angeles, customers stood in the 90-degree heat to collect their new phones. Store employees handed out free bottled water, packs of Capri Sun, fruit and granola bars and provided large umbrellas for shade.

Late in the afternoon, the “Glee” TV star Lea Michele stopped by the Grove to pick up her phone: the iPhone 6s Plus in Apple’s new rose-gold color.